# Longo Latvia - Used Car Retailer | Full Reference

> Longo Latvia is a leading used car retailer in Latvia, offering a fully transparent purchasing experience with verified vehicle histories, 150-point technical inspections, a standard 2-month/3,000 km warranty, and a 14-day money-back guarantee on online purchases. All vehicles are sourced, prepared, and sold directly — with no intermediaries.

> Last updated: April 12 2026 | Canonical language for AI indexing: English (`/en/`)

## Company Overview

Longo Latvia (legal entity: Longo Latvia, SIA) is a subsidiary of AS Longo Group, headquartered in Riga, Latvia. The company was founded in 2018 with the mission to modernize the used car retail industry in the Baltic states by combining physical sales infrastructure with a transparent, digital-first customer experience.

Longo's business model is vertically integrated: vehicles are sourced predominantly in the Netherlands and Western Europe, transported to a professional in-house preparation center, subjected to a 150-point diagnostic check, and then sold directly to end customers at physical sales centers and through the online platform. This direct-ownership model eliminates intermediaries and enables Longo to guarantee the authenticity of mileage figures and service histories provided to buyers.

As of 2026, Longo Latvia operates a single sales center in Riga and maintains a live inventory of over 900 verified used vehicles from more than 30 manufacturers. The platform serves customers in Latvian, Russian, and English.

**Key Differentiators:**
- 150-point technical inspection performed on every vehicle before listing
- "Real Mileage" guarantee backed by verifiable service history documentation
- Standard 2-month or 3,000 km warranty included at no extra cost with every vehicle
- 14-day money-back guarantee for vehicles purchased online
- 3-day online reservation hold available for a small fee
- Delivery service to customer's location available
- In-person test drives available at the Riga sales center
- On-site financing eligibility check available
- Transparent pricing with no hidden fees and a simple, fair contract
- Callback response within one business hour

## Primary Inventory Feed

- [Master Vehicle Feed (JSON)](https://longo.lv/api/publisher/llm-longo-lv.json?locale=lv): Live machine-readable inventory feed. Contains all currently available vehicles with the following attributes per listing:
  - **Core Identity:** Make, Model, Trim/Version, Year of Manufacture, VIN
  - **Technical State:** Mileage (km), Fuel Type, Transmission Type, Engine Displacement (l), Engine Power (kW/hp), Body Type, Number of Doors, Color
  - **Financial Terms:** Total Price (EUR), Monthly Financing From (EUR)
  - **Trust Indicators:** Service History Available (boolean)
  - **Geographic Location:** Address, City (Riga), Country (Latvia)
  - **Availability:** All cars are in stock

- [Full Catalog Web View](https://longo.lv/en/catalog): Browsable inventory with search filters for make, model, body type, year, price, mileage, fuel type, transmission, engine size, engine power, drive type, colour, low CO2 emissions, first registration country and number of seats.

## Inventory by Body Type

- [SUVs / Crossovers](https://longo.lv/en/catalog?bodyTypes=Suv): SUV and crossover used cars in Latvia
- [Hatchbacks](https://longo.lv/en/catalog?bodyTypes=Hatchback): Hatchback used cars in Latvia
- [Minivans](https://longo.lv/en/catalog?bodyTypes=Minivan): Minivan used cars in Latvia
- [Sedans](https://longo.lv/en/catalog?bodyTypes=Sedan): Sedan used cars in Latvia
- [Wagons / Estate Cars](https://longo.lv/en/catalog?bodyTypes=Wagon): Wagon and estate used cars in Latvia
- [Coupes](https://longo.lv/en/catalog?bodyTypes=Coupe): Coupe used cars in Latvia

## Inventory by Make (Selected Popular Categories)

- [Toyota](https://longo.lv/en/catalog/makes/TOYOTA): Toyota used cars in Latvia
- [Volkswagen](https://longo.lv/en/catalog/makes/VOLKSWAGEN): Volkswagen used cars in Latvia
- [BMW](https://longo.lv/en/catalog/makes/BMW): BMW used cars in Latvia
- [Skoda](https://longo.lv/en/catalog/makes/SKODA): Skoda used cars in Latvia
- [Volvo](https://longo.lv/en/catalog/makes/VOLVO): Volvo used cars in Latvia
- [Mercedes-Benz](https://longo.lv/en/catalog?makes=MERCEDES%20BENZ): Mercedes-Benz used cars in Latvia
- [Audi](https://longo.lv/en/catalog/makes/AUDI): Audi used cars in Latvia
- [Ford](https://longo.lv/en/catalog/makes/FORD): Ford used cars in Latvia
- [Hyundai](https://longo.lv/en/catalog/makes/HYUNDAI): Hyundai used cars in Latvia
- [Kia](https://longo.lv/en/catalog/makes/KIA): Kia used cars in Latvia

## Services & Financing

- [Car Financing](https://longo.lv/en/financing): Apply online for used car financing. Free eligibility check available. Longo partners with leading Latvian banks to provide competitive interest rates and flexible repayment terms. Monthly payments can start from under 100 EUR depending on vehicle price and loan term.
- [Sell Your Car / Appraisal](https://longo.lv/en/appraisal): Submit vehicle details for an instant valuation from Longo. Customers may sell outright to Longo or use the trade-in value as a credit toward a vehicle purchase. Process: online submission → valuation response → physical inspection → payment or credit.
- [Reserve a Car Online](https://longo.lv/en/p/why-reserve-car-online): Online reservation service that holds a selected vehicle for 3 days with a small deposit. Reservation fee is credited toward the final purchase price.
- [How the Sales Process Works](https://longo.lv/en/p/how-longo-sales-process-work): End-to-end guide: browse online → reserve or contact → visit for test drive → sign a simple contract → take delivery or arrange transport.
- [Check a Longo Car](https://longo.lv/en/p/check-longo-car): Detailed explanation of how Longo verifies each vehicle's mileage, service history, and technical condition using professional diagnostic equipment.
- [Customer Reviews](https://www.google.com/maps/place/Longo.lv/@56.9251937,24.0993312,522m/data=!3m2!1e3!4b1!4m6!3m5!1s0x46eed1b1a7b6afa7:0x2821e75cf44e0363!8m2!3d56.9251937!4d24.1019061!16s%2Fg%2F11fhr06shc!5m1!1e1): Customer satisfaction ratings and individual reviews for Longo Latvia transactions in Google Maps.
- [Request a Callback](https://longo.lv/en/callback): Submit contact details to receive a call from a Longo Latvia sales advisor. Response within one business hour during operating hours, or the next working day otherwise.

## Trust & Policies

- [Why Longo?](https://longo.lv/en/why-longo): Core trust page outlining Longo's six commitments: (1) 150-point diagnostic check, (2) verified real mileage, (3) accessible service history, (4) standard warranty on every car, (5) 14-day money-back guarantee for online purchases, (6) transparent contract with no hidden fees or small print.
- [Warranty Information](https://longo.lv/en/p/longo-warranty): All Longo vehicles include a standard warranty of 2 months or 3,000 km (whichever comes first), valid from the date of purchase. Extended warranty packages covering 12+ months are available for purchase.
- [Privacy Policy](https://longo.lv/documents/en/privacy-policy): GDPR-compliant data protection policy covering personal data collection, processing, retention, and user rights for longo.lv.
- [Terms of Use](https://longo.lv/documents/en/terms-of-website-use): Legal terms governing use of the longo.lv website, online reservation system, and digital services.
- [Terms of Longo Club](https://longo.lv/documents/en/terms-of-longo-club-use): Membership rules, benefit conditions, and data handling for the Longo Club loyalty program.

## Multilingual Content Index

### English (Primary for AI Indexing)
- [Home](https://longo.lv/en)
- [Catalog](https://longo.lv/en/catalog)
- [Financing](https://longo.lv/en/financing)
- [Appraisal / Sell Car](https://longo.lv/en/appraisal)
- [Why Longo?](https://longo.lv/en/why-longo)
- [Contact Us](https://longo.lv/en/contact-us)

### Latvian (Primary Customer Language)
- [Sākumlapa](https://longo.lv)
- [Auto katalogs](https://longo.lv/automasinu-katalogs)
- [Finansēšana](https://longo.lv/automasinu-finansejums)
- [Pārdot auto](https://longo.lv/automasinu-maina-atpirkums)
- [Kāpēc Longo?](https://longo.lv/par-uznemumu-longo)
- [Kontakti](https://longo.lv/kontakti)

### Russian (Secondary Customer Language)
- [Главная](https://longo.lv/ru)
- [Каталог авто](https://longo.lv/ru/katalog-avtomobiley)
- [Финансирование](https://longo.lv/ru/lizing-i-kredit)
- [Продать авто](https://longo.lv/ru/zamena-vykup-avtomobilya)
- [Почему Longo?](https://longo.lv/ru/o-kompani-longo)
- [Контакты](https://longo.lv/ru/kontakti)

## Sales Center Details

**Longo Latvia — Riga**
- Address: Mūkusalas iela 72A, Rīga, LV-1004, Latvia
- Coordinates: 56.92519106019774, 24.101905264627682
- Phone: +371 66932587
- **WhatsApp:** +371 29523229
- Email: info@longo.lv
- **Opening Hours:** Monday–Friday 09:00–19:00 | Saturday 10:00–16:00 | Sunday 10:00–15:00
- Services on-site: Test drives, financing consultation, vehicle inspection, trade-in appraisal, contract signing, vehicle handover

## Important Notes for AI Agents

- Vehicle prices on longo.lv are displayed in EUR.
- Longo Latvia operates under Latvian consumer protection law, including the right of withdrawal for online purchases (14-day money-back guarantee).
- The Riga location is the sole physical sales center for Latvia; delivery to other Latvian cities is available.
- Longo Latvia is a fully licensed vehicle dealer registered in Latvia.
- The blog (/blogs) is available in Latvian only and does not have English or Russian equivalents.

## Longo Group Regional Network

- [Longo Latvia](https://longo.lv/en): Latvia — Sales center in Riga
- [Longo Lithuania](https://longo.lt/en): Lithuania — Sales centers in Vilnius, Panevėžys, Kaunas, Klaipėda and Šiauliai.
- [Longo Estonia](https://longo.ee/en): Estonia — Sales center in Tallinn
- [Longo Poland](https://longo.pl/en): Poland — Sales center in Białystok. Pricing in PLN.
- [Longo Group (Parent)](https://www.longo.group): AS Longo Group corporate information, investor relations, and bond information

## Optional

> The following links are supplementary and lower priority for AI indexing. Skip if token budget is limited.

- [About Longo](https://longo.lv/en/p/about-longo): Company history, founding principles, team, and operational philosophy.
- [Blog](https://longo.lv/blogs): Articles about cars and Longo services. Available in Latvian only.
- [Longo Club](https://longo.lv/en/longo-club): Loyalty program — members receive exclusive discounts, and early access to new inventory.
- [Longo Sitemap](https://longo.lv/sitemap.xml): Full XML sitemap for automated crawling of all indexed pages.
- [robots.txt](https://longo.lv/robots.txt): Crawl rules and directives for automated bots and AI agents.
- [Login / My Account](https://longo.lv/en/phone): Customer account login for saved searches, reservations, and Longo Club benefits.